Bottleneck 101

Bottleneck 101: Process bottlenecks occur when input volume is higher than output, or when blockages hold up the initiation of a process. The term compares organisational processes with the flow of water: the wider a bottle’s neck is, the more water can flow out; the smaller the bottle’s neck, the less water can flow. Managers…

Bringing Ideas to Market inside Marketing Teams

Bringing Ideas to Market inside Marketing Teams

  As the marketing landscape transitions towards digital and environments become hyper-competitive, organizations are starting to recognize the need to become agile to stay in touch with their customers. In such environments, marketing teams are expected to produce high volume and quality content increasingly faster. Internally, marketing became a central activity for customer acquisition, and as…