Map your future with our Content Supply Chain Assessment

We don't have to tell you that the appetite for ever-more personalized content is fierce. In a recent Adobe survey, 88% of CX and marketing professionals reported that demand for content has at least doubled in the last two years. And expectations for the future are high: two-thirds of respondents predict that demand will increase anywhere from 5 to 20 times over the next two years.

If you're stressed now, imagine how future-you will feel. Investing in content supply chain technology stopped being optional a while ago. But with budgets seeming tighter than ever, you can't just throw money at new tech and hope for the best. 

So you've probably given some thought to where you'd like your content supply chain to get to. But do you know where you're starting from?

From self-service to full service, you've got options

WNDYR's Content Supply Chain Assessment offers three tiers of guidance to help you plot that course. They work independently or build on one another to show you the way toward making sure these critical investments bring the biggest possible return. 

Online Diagnostic: an automated survey to understand your content org's current maturity level. You'll get a free PDF report highlighting the strengths and the gaps of your current state, plus targeted recommendations on initial areas of focus. WNDYR will follow up to review the findings and plot some next steps.

Our free PDF report finds the opportunities in your content supply chain.

WNDYR Workshop: a half-day session with a team of WNDYR experts. We work with you to define your view of your current state, and determine the shape of your desired future state. From the roadblocks to the business case, we'll help you craft a complete vision and understand what it takes to get there. It might be the most valuable half-day of your year.

Strategic Roadmap and Value Assessment: this comprehensive approach gives you the most strategic bang for your buck. A WNDYR team of experts evaluates all or part of your content supply chain in detail. We then work with the various participants and stakeholders to recommend the optimized sequence and relevant business case for each step in your strategic content journey. 

Inspecting the chain, link by link

The value of an optimized content supply chain can be summed up in one word: efficiency. More higher-performing content, made faster, cheaper, and with less strain on your team.

But your content supply chain isn't just the technology you use to plan, produce, and measure your content. The WNDYR difference is a holistic look at the people, processes, tech, and data as distinct but interdependent parts of a whole. Take a look through the lenses our assessment will apply to your organization: 

People

The content supply chain begins and ends with people. So people are what we look at first. Are roles well-defined across interdependent teams and functions? Does effective collaboration happen asynchronously, or do meetings dominate the process? Are workload and capacity distributed in a balanced way - and do we even have the visibility to answer that question? 

In the day-to-day crush, organizations rarely take a moment to get people cohesively aligned around clear responsibilities and shared objectives. In that chaos, is it any wonder that one in five knowledge workers will leave their current employers this year? Let us help you get organized so the talented professionals on your team can thrive.

Process

One overlooked email can delay a project for days. One misunderstanding can lead to weeks of doubled work. Fractured ad hoc communication, seat-of-the-pants workflows, and ill-defined responsibilities are no way to create effective content at scale. Our diagnosis will identify the blockers, bottlenecks, and blind spots holding your team back.

A fit-for-purpose content supply chain depends on well-documented, consistently followed processes. Deadlines and dependencies are clear. Review and approval stages follow repeatable structures. Everyone involved can spend more time thinking about what to do and less on how to do it. You shouldn't have to reinvent the wheel every time you move.

Tech

As we said, people are your greatest resource. But are they wasting too much of their valuable time looking for the information they need to do their jobs? Or grinding through rote tasks, like resizing images or generating reports? Or jumping from one app to another to copy-paste information? All these little inefficiencies are a serious drag on your current state - never mind scaling up.

We'll look for all the ways the right tech could speed up your content velocity, maximize your content impact, and reduce stress on your team. Like a centralized operating system of record like Adobe Workfront, where everything from briefing to task tracking to approvals lives in one place.

Platform integrations get your team's tools of choice talking to each other, from Photoshop to your finance platform - no more window-jumping and swivel-chairing. Add some thoughtfully deployed AI to automate away all those rote tasks and set your people free to add the kind of value that only humans can provide. Our roadmap will show the way there.

Data

Our assessment doesn't just diagnose you where your content supply chain can improve now - it also lays the groundwork for continuous improvement. The secret? All the new data you'll collect through digital work management. 

Giving stakeholders real-time visibility into the current status of projects is just the beginning. You'll have a clearer picture than ever of the true ROI of your content. As you compile more and more historical data about workloads, resource utilization, timelines, and blockers, you'll be able to use those insights to optimize your processes even further. 

You can get there from here

Skeptical? We get it. You've probably been underwhelmed before by tech platforms that look good in a demo but just don't seem to deliver in practice. 

But WNDYR isn't just a team of Adobe-certified experts. We're also experienced change managers and process designers who have brought lasting transformation to clients of all sizes, across industries from marketing to healthcare. If you're ready to bring your content operation up to not just today's leading edge but tomorrow's, start now with our free Online Content Supply Chain Diagnostic. Future-you will thank you for it.