I’ve always seen my life as a series of stepping stones. Sometimes I stand in place, gaining momentum, gathering knowledge and drive and a whole lot of courage before leaping forward. Patience, however, is not in my DNA and standing still for any period of time is something I simply can’t do (well). So when…
So here I am, the first employee in WNDYR. This quarter marks 3 years to the day that I walked into our first (shared) office space in Herbert Street, feeling excited, nervous and totally out of my comfort zone. Let me put it in perspective: Previous to this date I had a good job in…
Listen to our CEO, Claire Haidar, as she talks us through how she found the root word, “lutalica”, for our rebranding exercise on a site called The Dictionary of Obscure Sorrows. Ivan Colic, our in-house designer explains how he progressed “lutalica” to WNDYR and developed the brand identity from this foundation.
WE ARE STEPPING INTO NEW KICKS! but first … let’s go back to the beginning: the smell of the forest around me is damp and moist. my breath steam-spirals in the morning air. i run. my lungs labour too hard. it is 2013. i am fit, and entirely unfit, all at once. i have…
In a 2015 report titled, Strategy, not technology drives digital transformation authored by MIT in collaboration with Deloitte University Press there is a line in the opening paragraph that really says it all. It goes like this: “Digital transformation isn’t really about technology.” It’s beautiful and succinct and as true as true can be. And…
